Arby’s has recently become the center of a viral meme on TikTok and other social media “who is keeping Arby’s in business?” The joke plays on the idea that few people are seen eating there, or openly admit to eating there, despite the chain’s continued success and widespread presence.
Compared to other fast food brands, Arby’s doesn’t really show up in conversations as much. You never see people posting their food from there or talking about it a lot, but the company is still somehow making a lot of money. This creates a weird disconnect between what people see online and what is actually happening in real life, which is why the meme has taken off.
In reality, Arby’s probably just has a more low key customer base. A lot of its customers are older or just not the type to post about fast food on social media. This makes it seem like “no one goes to Arby’s” which is what makes this situation funny.
Its locations also matter. A lot of Arby’s restaurants are in suburbs or near highways, where people are just looking for something quick and easy. These places might not be part of food trends, but they still get steady traffic.
Another factor is that Arby’s offers something a little different. Instead of focusing mainly on burgers like many other fast food chains, it is known for roast beef sandwiches and other heavy meat based options. That difference might not make it the most popular choice online, but it does still have a steady group of customers who prefer that kind of menu.
At the end of the day, Arby’s is still around because people keep going there. Even if they aren’t posting about it or making it part of online culture, they’re still buying the food. The meme is funny, but it mostly just shows that what people see online does not always match what is happening in everyday life.